Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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The article examines the changes that have been made to the direct payments system as a result of the most recent reform of the Common Agricultural Policy CAP for the years — The article presents the michalsik of the information society by looking at the ideas of A. The aim of the article is to assess the professional situation of women in non-governmental agencies in Poland.

In this research exercise the contemporary thinking on motivation and motivational approached will be explored and applied to the development of entrepreneurial education curriculum development and pedagogic structures. The gap created the opportunity for the present investigation.

A correlation between the changes in GDP from the main markets and the number of tourists visiting Cyprus from these markets was observed. Database elaboration was made through the SPSS program. Good preparation for international trade and the exchange of goods and services requires intelligence to be collected and examined.

The Global economic crisis had an impact on tourism movement all over the world and especially on island territories. The paper examines the rates of return of three main types of investment funds in the period of from to June Such a system should be based on permanent control of nutritional, health-related characteristics and the presence of harmful substances to minimise the risk of disease.


Of essential importance is the yearwhen the countries signed the Barcelona Declaration. The article also examined the inevitability of changes, which will appear in the age structure of Polish people in the labour market and in companies.

Marketing : podręcznik akademicki (Book, ) []

They also indicated the most important information on a container was the percentage of fat and the expiration date. The woman is both the target group and the object of the advertisements. Such consumers are leaned more towards purchasing UHT milk. Methodogical frameworks of marketing research in the bioenergy market Julia Galchynska Summary.

F63, I15, R11 Dobrowolska I. The article also describes government activity in rescuing a key national economic sector. They looked at such concepts as functions, institutions, mihalski and, later, interregional trade. Although maroeting factors have more influence on consumer needs in some countries, there are others in which religious, cultural and economic factors influence consumer needs as well.

The purpose of this study is to present the contribution eugeniusa various sciences to the creation and emergence of marketing as an independent discipline of science.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

The reason why for example artistic branch of business does not often seek traditional media advertisement is quite simple. They cover both requirements marketjng quantity and quality. The methods used in the article included statistical analysis as well as analysis of the literature and of strategic documents. Similar Items Related Subjects: G30, G32 Pervez A.

Every human being has different physiological, and biological needs. Shadow brands — exploring phenomenon of meaningless brands Author s: A questionnaire maketing used as the research tool.

Enter your Username Email below. We live in the age when the masterpiece of a director, an album of a singer or a show of a speaker is no longer the maintrailer pulling the eugejiusz, listeners and other audience to come and see it on their own. It assumes a collaborative partnership with the commercial organization whose aim is to engage in solving social problems.


Conclusions and recommendations have been collected to define key competencies and roles of people supporting participants as well as to establish a training scheme which allows graduates to move into their first managerial position. Results from the studies show that there is a discrepancy between employee expectations of the evaluation processes and their real effects.


Essay deals with the problem of applying semiotics in the analysis of commercials. Please verify that you are not a robot. Msrketing target period of the analysis covered the years —, while the scope of this research was extended into the s and described in the section of the article which presents the specifics of economic growth and changes in the three-sector structures, providing the context for regional convergence in comparable countries.

A change in strategy is a response to changing external conditions. It is indicated that a structural approach should be used to study the quality of regional human potential. I was interested in discovering key factors which contribute to teacher motivation to work at university, to doing research, to teaching and doing work of an organizational nature among civilian, officers and reserve or retired officers.